DataIsMyMiddleName

Learn about Data using Alteryx and Tableau.

About

About

Andrew Kim – Senior Enterprise Program Architect at Data Meaning

Professional Journey

Andrew Kim is a visionary systems thinker meets lifestyle architect — someone who wields data like a scalpel and lives life like a design sprint. Currently serving as a
Senior Enterprise Program Architect at Data Meaning, he’s a consulting powerhouse: part enterprise data strategist, part AI whisperer, part analytics storyteller.

With over 14 years of experience spanning marketing, healthcare, entertainment, and technology consulting, Andrew brings a rare blend of precision, creativity, and soulful alignment to every engagement.

At Data Meaning, he designs and orchestrates enterprise analytics programs that transform how businesses see, structure, and scale their data. From modernizing architecture for self-service analytics to leading platform rollouts

and GTM strategies for partners like Microstrategy and Alteryx, Andrew operates with calm confidence and intentional disruption.

Before rejoining Data Meaning in 2024, Andrew served as Vice President of Solutions at the analytics startup Seek, delivering ROI-focused initiatives for Fortune 200 clients.

He previously earned the Alteryx Excellence Award for leading high-impact projects and served as Head of Enablement at Data Meaning from 2018–2021.

A graduate of the University of Central Florida, he holds dual bachelor’s degrees in Marketing and Finance.

Community Leadership & Industry Engagement

Andrew’s superpower isn’t just building data systems — it’s building community. As the founding leader of the
Orlando Alteryx User Group, he’s cultivated a space of experimentation and belonging for nearly a decade.

He is a long-standing Alteryx ACE and a frequent speaker at conferences like
Alteryx Inspire and the
Gartner Data & Analytics Summit.

In 2025, he co-hosted a session on distribution network optimization with McKee Foods, demonstrating how
Alteryx can drive value across supply chains.

He also appears regularly on podcasts and YouTube shows like
The Ravit Show, where he speaks about analytics career design and platform adoption.

Personal Systems & Design Philosophy

Andrew applies the same intentional architecture to his life that he brings to enterprise programs.

A practitioner of The 100-Year Life mindset, he’s currently developing a syntropic agroforestry system at his home in Orlando, treating the land as both a living system and metaphor for legacy.

He blends minimalist habits like capsule wardrobes with regenerative creator sprints to prototype his future with intention.

His personal advisory board includes Socrates, Ramit Sethi, Brené Brown, and Steve Jobs.

That blend of philosophy, creativity, finance, and heart shows up in everything Andrew does — from helping a client transform their data culture to planting food forests that nourish for generations.

Tools, Books & Practices That Inspire

Influential voices in Andrew’s work include Ryan Sleeper,
Joe Mako, and
Jason Mack.

Final Thought

Andrew Kim isn’t here to play the game — he’s here to redesign how the game is played.

Whether he’s leading a data transformation or cultivating food forests, Andrew is building systems that nourish, stories that matter, and a life that speaks for itself.

Guest Contributors:

Yamil Medina – Viz Mixer

Yamil Medina works as Visualization Developer who uses Tableau to develop interactive dashboards creating consumer insights and analytic visualizations for Executive, Marketing and Sales.  He has experience with a diverse range of data from the entertainment, travel, banking, and brokerage industries. Yamil holds a MBA with an emphasis in Finance. In the past, he has worked for leading companies including Dean Witter, Morgan Stanley, Banco Popular and SunTrust Banks.

Yamil focuses on clarity of information by avoiding extra layers of color and other distractions so his audience can answers their business questions. He loves to explain how to make data come alive to tell stories in an engaging way. His passion extends to sharing with other professionals from different backgrounds the benefits of data visualization. He has expertise in migrating reports from legacy systems to Tableau and is currently working with a diverse range of data sources including: SQL, web connectors, Qualtrics,  TDEs created with Alteryx, and Excel. From these sources he has developed advanced Level of Detail calculations, sheet swapping parameters, measure and dimension parameters, net promoter scores, statistical significance calculations, data blending using custom locations like DMA and zip codes, and advanced period to date custom functions to accommodate a variety of date request visualizations for hundreds of workbooks.

Living in the theme park capital of the world, he is passionate about data related to travel. When he is not playing with his son or reading everything he can about data visualizing and Tableau, you can find him traveling through the beautiful state of Florida in search of new local eateries, riding his bike, relaxing at a nearby beach or racing high speed radio control planes/vehicles. Throughout all the travel and good times he is always looking for new ideas and recording new data to visualize.

Best Viz advice when starting with Tableau – In real estate, it’s all about location, location, location but if you just started learning Tableau is all about reshape, reshape, reshape, your data. If you can master the aspects of getting your data into the right format then there is no limit to what you can accomplish with Tableau. After that it’s all about simplify, simplify, simplify your viz!

Favorite Tableau Zen Masters – Andy Kriebel, Steve Wexler, and Ryan Sleeper

Favorite Viz book – Dashboard Design by Stephen Few (The Viz Bible and Few is God)

Currently Reading: Visualization – Andy Kirk

The Truthful Art – Alberto Cairo

Want to start reading – The Big Book of Dashboards by Wexler, Corvey, and Sleeper

Currently working on – A Tableau Tips and Tricks workshop for the Central Florida Tableau User Group.  Expecting to become a Tableau 10 Qualified Associate by the second quarter of 2017.

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